What is Golden?

Data is powerful, but most analytics tools begin with friction.

You connect your data and you land on a blank screen. You don't know where to start, what to ask, how to visualize it.

It's just frustrating.

The moment you connect your data in Golden, you land on the Discover page. This is the place that brings all of your data to life. It immediately tells you what your data is about. It surfaces patterns worth paying attention to, it surfaces the questions you can ask from this data. It helps you get to your first insight before you've even dragged and dropped a single field.

It's fast, and it's easy.

But what makes Golden genuinely different is that it's AI and humans working together, not against each other. AI is with you every step of the way to assist you, to guide you, and to make you be more productive. We call this the slider of autonomy. You are in control.

You can choose how much or how little AI you use. So for instance, you can work completely manually if you want, just you and your data.

Or you can let AI help you with the heavy lifting — cleaning your data, finding anomalies, writing calculations, writing your dashboard for clarity and storytelling.

No matter how, you are always in control, and you can modify anything the AI generates and make it your own. There are no black boxes. It just gets you there faster. And if you want, you can hand off everything to the AI with Golden, and you can go from data, to dashboards, in seconds. And yes, you're still in control. You can modify it however you want.

Golden is AI native, which means AI is not bolted onto another product. It's core to everything we do. The AI is always there to assist you.

For instance, wanna split a name into first and last? Just tell Golden to do it. It'll figure it out. You don't have to know the calculations, the regular expressions, you don't have to do a Google search, it just works, and it helps you move faster. Or maybe you want to run a calculation. You don't even have to do that. Golden will suggest the best ones for your specific data, and you can use that as a starting point, tweak it, or take it as is. Everywhere you look, the product is trying to be smart on your behalf, removing the drudgery, removing the pain, but enabling you to focus on the data, not figuring out how the application works. Golden brings a fundamentally different way to work with data. We want the software to fade to the background, and it's just you and your data.

So, instead of wrestling with the tools, you focus on uncovering insights and communicating them effectively. It makes data fun again. It can turn your data into polished, interactive stories without being an expert in analytics. It makes more people be able to work with data and engage with data. You can go from exploration, to explanation, in one single session. It's you and your data, everyone working at their best.

Welcome to the Golden era of analytics.