Put next quarter's budget where customers come from
Golden prices every stage of every channel's funnel, so the cheapest click stops winning arguments by default.
Every channel has a favorite metric
Sam runs growth across five channels. Paid social reports the cheapest clicks, the affiliate manager reports the best click-through rate, and email says nothing at all.
Budget planning turns into a meeting of competing dashboards. What a customer costs per channel is anyone's guess, so the loudest number gets the money.
One funnel per channel, priced at every stage
Golden lays out impression, click, signup, and purchase for each channel side by side, then joins spend to compute cost per click, CAC, and ROAS.
Sometimes the cheapest click comes with the most expensive customer. Now you can see that on one chart and move budget with a straight face.
Questions marketing brings to Golden
What marketing teams use most
- 01Funnel stages from impression to purchase, per channel
- 02CAC and ROAS computed from your spend data
- 03Stage-to-stage conversion rates side by side
- 04Dashboards the whole team can filter by channel and month
Spend where the customers are
Connect your campaign and spend data and see each channel's real cost per customer.